Tag Archives: General Electric

The Look of Stainless Steel Has Lost the Look of Love

It has been a 25-year run for the look of stainless steel, but has it’s time come?

In our constantly changing world, the newest look always seems to be the most sought after product that we can purchase. Currently, it is a pivotal moment in kitchen design, causing major manufacturers to speculate as to the new look that will succeed stainless steel in the world of kitchen design. The trend seems to point to the major decline of the ever popular stainless steel, even though there does not seem to be any clear successor lining up to de-throne the reigning finish king.

The appliance industry has tried to introduce and promote new finish looks before, which led to no success. “Oiled-bronze,” “antique copper,” and a gray hue called “meteorite” are a few that almost made a run for champ of the kitchen finishes. Whirlpool Corporation, the world’s now largest appliance manufacturer, recently introduced its “Ice Collection” of appliances, including glossy white. “White is the new stainless steel,” quotes a Whirlpool representative.

Wishful thinking? One might think so since competitor General Electric, just last week, introduced refrigerators, ovens, microwaves and dishwashers in a muted gray called “slate,” and this will soon be coupled with new high-gloss finishes that they plan to unleash to the U.S. sometime soon.

Bottom line, introducing a new finish is a risk, and one that can cost enough to make the colors matter. Development takes approximately a year or so, which is a lengthy amount of time, especially in the appliance industry. Typically, stores will grant extra space to new ideas, but usually manufacturers’ have to work within a given number of slots, which means that if the product is unsuccessful than the manufacturer has just lost significant numbers on overall sales.

Why does this matter? Why are manufacturers’ even bothering with “color-scheming?” Essentially, the appliance market is in need of a significant boost due to the slump in the housing market, which has resulted in an even more significant slump in appliance sales. This means that manufacturers’ are trying to dazzle the buyer with new looks at every turn.

Fear not, for stainless steel is not being completely pushed out. However, there is a changing role that kitchens are playing in the American household, and this role reflects the changing times, of which appliance manufacturers are well aware. Therefore, manufacturers will continue to keep stainless steel finish in their collections, but consumers should be on the look-out for new and innovative looks for very common appliances. Within the past decade, kitchens have been central to the home in the sense that children and parents alike spent a significant portion of their time bonding in that central location. However, with every room having a television and technology added to it, the family now splits at dinner time and this makes for the kitchen to be a much less essential place of meeting. But this breakdown of the American home is one that appliance manufacturers are looking to change and they hope to once again make the kitchen a place of gathering and quality time.

It is certainly whimsical to think that common appliances and their related finishes can have such profound effect on our everyday lives. However, this is precisely the thinking that manufacturers task their marketing team with in order to rejuvenate the family spirit in the modern American home. You may feel a tug of nostalgia in the coming years, but the question will be if this is targeted marketing, or just are you really longing for that special “look of steel?”

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The Unsung Heroes

Appliances matter and their value is on the rise

I’ve never come across a clothes washer that wears a mask and fights crime, and I’ve never used a dishwasher that had superhuman strength or used an air conditioner that could transform into a masked crime-fighting superhero. Basically, I’ve never met any major home appliance that really impressed me. However, the fact remains that I have used all of these and many more on a daily basis, and they have become as ingrained into my way of life as brushing my teeth or taking a shower, which I happily report is a daily routine.

The truth? We need our appliances, as badly as the Gotham needs Batman, and as frequently as the Hulk has a temper tantrum. From the very minute we wake, we use an array of appliances to aid us in our daily battles. In the course of one single day, we use everything from the refrigerator to the dishwasher, with stops at the washer and dryer, shower, sink and microwave oven, just to name a few. If one of these has even a minor malfunction that disrupts our daily routine, our days are forever altered and we just can’t seem to be as effective at work or as happy at home. Essentially, our appliances are the unsung heroes in our lives and silently get us through each and every day, and we give them less attention than we do our cell phones.

This is why appliances matter, and why we all should pay a little more attention to the purchases we make and the care we give to these “aids” of humanity. I urge you to imagine a time where you could not throw your clothes in the washer or dryer, or could not take a hot shower, or even worse, couldn’t heat up a frozen dinner in the microwave. This is a time that we have only read about in history books, but with one malfunction we find ourselves back in an age that we cannot comprehend and could never understand.

GE, Whirlpool and the like all are in the market of dealing out the essentials in our lives, except that we just are not quite aware of it yet. We hear of these companies, but do we actually pay attention to what it is that they are giving us? These unsung heroes stay with us for most of our lives, and yet we continue to disregard talks of outsourcing and the effects that it truly has on our national security. In the wake of the newest tropical storm, and in any time of crisis, it is essential that our own country be able to provide its own with supplies and tools needed to survive such tragic natural disasters. Truth? We still have to wait for most of our supplies to be shipped in to us, and that means putting our very livelihood in the hands of potential enemies. I am not one for debating politics, but I am one for the essence of survival. Why leave anything to another nation to take care of?

Bottom line, appliances are our best friends, for I don’t know any dog that can help me eat. However, it is almost comical to think of them as cherished necessities, yet that is quite essentially what they are.

No, they do not wear cool costumes or fight crime when we sleep, but our major home appliances keep us sane and give us the convenience and luxury that we take for granted every day.

General Electric announces sweepstakes with $2000 Grand Prize

General Electric, makers of household appliances, has announced a sweepstakes with a grand prize of $2000.

The “Catch the Savings” Sweepstakes is open to all U.S. residents living in the 48 contiguous U.S. and D.C, 18 years or older. A grand prize of $2000, along with smaller, weekly prizes ranging from a $500 Visa Gift Card to a GE Dishwasher with SmartDispense Technology, will be awarded.

To enter, visit the “Catch the Savings” Sweepstakes Website to fill out an online entry form. Users are encouraged to enter daily, so visit and fill out the form every day to increase your chances of winning.

The sweepstakes ends Jan. 11, 2009.

For more info and official rules, visit GE’s “Catch the Savings Sweepstakes” Website.

GE recalls wall ovens due to fire hazard

On Tuesday General Electric and the U.S. Consumer Product Safety Commission (CPSC) announced a voluntary recall of 244,000 wall ovens under the GE, GE Profile, Monogram and
Kenmore brands due to possible fire and burn hazard.

The recall is due to improper attachment of the door which could allow heat to escape during the self-cleaning cycle causing a possible fire and burn hazard to consumers, according to a press release issued by the CPSC.

“GE is aware of 28 incidents of minor property damage in which adjacent kitchen cabinets have been damaged. No injuries have been reported,” said the CPSC.

The ovens were sold nationwide from October 2002 to December 2004. Consumers who own a GE wall oven should check to see if their door will open in the flat position. If it does not, they should not use the self-cleaning cycle of their oven, but can continue to use normal baking or broiling function until the oven is repaired.

Consumers can contact GE for a free repair by calling (888)569-1588 between 8 a.m. and 8 p.m. Monday through Friday, and between 9 a.m. and 3 p.m. Saturday EST, or visit the firm’s Web site at www.GEAppliances.com.

The recall covers the following model numbers below. Model and serial numbers can be found inside the oven on the left interior wall. For microwave combination ovens, the serial number can be found on the left interior wall of the microwave.

Brand | Model | Serial Number Begins With GE/Profile | JCT915, JT912, JT915, JT952, JT955, JT965, JT980*, JTP20, JTP25, JTP28, JTP48, JTP50, JTP86 | TD, VD, ZD AF, DF, FF, GF, HF, LF, MF, RF, SF, TF, VF, ZF Monogram | ZET3058, ZET938, ZET958 Kenmore (All model numbers start with 911) | 4771, 4775, 4781, 4904, 4905, 4923* | 2T, 2V, 2Z 3A, 3D, 3F, 3G, 3H, 3L, 3M, 3R, 3S, 3T, 3V, 3Z

* Lower oven only

For more information

The GE Website has set up a helpful form which you can enter your model and serial number of your wall oven to see if it is part of the recall. You can enter your wall oven’s numbers here.